I am currently an Assistant Professor of Marketing in the Spears School of Business at Oklahoma State University.

My research explores the intersection of digital marketplaces, platform design, user behavior, and technological innovations. I examine how platform design changes reshape transactions and user interactions, and how technological innovations, particularly artificial intelligence (AI), influence consumer behavior.

I earned a B.A. in Economics from Hankuk University of Foreign Studies, an M.A. in Economics from Duke University, and a Ph.D. in Marketing from the University of California, San Diego.

Outside of research, I enjoy yoga, am passionate about HIIT, and love solving Sudoku puzzles!